Taking control of your KPIs

In Technology by tdaplyn

Establishing, measuring and tracking Key Performance Indicators is a major part of the work that any market research agency undertakes. Unfortunately all too often KPIs are tracked for their own …

The Marmite Test

In Research by tdaplyn

We like to think of ourselves as a pretty pragmatic lot here at Red Brick Research. Of course we’re interested in statistical error, methodological validity and good sample design but …

Welcome to our new digital home

In News by tdaplyn

We’re delighted to be launching our updated visual branding and website together today. Our new look is designed to better reflect who we are and gives us a stronger brand …