Taking control of your KPIs

In Uncategorized by tdaplyn

Establishing, measuring and tracking Key Performance Indicators is a major part of the work that any market research agency undertakes. Unfortunately all too often KPIs are tracked for their own …

The Marmite Test

In Uncategorized by tdaplyn

We like to think of ourselves as a pretty pragmatic lot here at Red Brick Research. Of course we’re interested in statistical error, methodological validity and good sample design but …