Establishing, measuring and tracking Key Performance Indicators is a major part of the work that any market research agency undertakes. Unfortunately all too often KPIs are tracked for their own …
Will the iPhone 5 take a bite out of Apple’s own profits?
Apple have unveiled a new strategy for boosting iPhone sales by splitting its product range into premium (5S) and basic (5C) models. The move is clearly designed to broaden the …
Microsoft / Nokia Deal Leaves Consumers Bored?
Predicting anything in the mobile tech business is a tricky game but nobody will have been shocked by today’s announcement that Microsoft are to buy Nokia’s handset business. It’s an …
The Marmite Test
We like to think of ourselves as a pretty pragmatic lot here at Red Brick Research. Of course we’re interested in statistical error, methodological validity and good sample design but …