Although the goals of higher education marketing, such as student recruitment and brand awareness, largely stay the same, the strategies used to achieve these goals change over time. Here we …
A Buzzing Student Experience Zone!
Red Brick Research was delighted to host the Student Experience Zone at the Student Accommodation Conference 2017. During the event, we explored all things student experience with a range of exciting …
Promoting Student Wellbeing
Almost five times as many students as 10 years ago have told their universities about a mental health condition, according to the Institute of Public Policy Research analysis published earlier …
The impact of increased tuition fees on HE marketing
Since the introduction of tuition fees, costs gradually increased from a cap of £1,000 in 1998 to £3,375 in 2012. And then they suddenly skyrocketed to £9,000. We wanted to …
Creating and launching a new university course
Creating a new university course is much more challenging than it first seems. A good idea is not enough to take a concept through to completion; demand and merit must …
How Virtual Reality could transform Higher Education
Once strictly in the realms of science fiction, virtual reality (VR) is teetering on the edge of becoming mainstream. While it’s often associated with more pleasure-seeking pursuits, such as gaming, …
Youth Marketing at Festivals
Once fringe cultural events, music festivals are now a mainstay of mainstream British summertime. Like most growing movements, brands are keen to leverage the opportunity and get their products and …
Higher Education Marketing in the Republic of Ireland
World-renowned culture, a strong academic track record and a government with a higher education focus; it is little wonder the Republic of Ireland is fast becoming a popular higher education …
Building Successful Students’ Union Enterprises
Students’ Unions have a rich history here in the UK; the very first was set up in 1884 and from then on student unionism has gone from strength to strength. …
Graduate Recruitment in Banking
From swapping chequebooks for apps to the rise of insurgent banking brands, the banking industry is evolving. Here we take a look at what impact this has on graduate recruitment …