Creating a new university course is much more challenging than it first seems. A good idea is not enough to take a concept through to completion; demand and merit must …
How Virtual Reality could transform Higher Education
Once strictly in the realms of science fiction, virtual reality (VR) is teetering on the edge of becoming mainstream. While it’s often associated with more pleasure-seeking pursuits, such as gaming, …
Youth Marketing at Festivals
Once fringe cultural events, music festivals are now a mainstay of mainstream British summertime. Like most growing movements, brands are keen to leverage the opportunity and get their products and …
Higher Education Marketing in the Republic of Ireland
World-renowned culture, a strong academic track record and a government with a higher education focus; it is little wonder the Republic of Ireland is fast becoming a popular higher education …
Building Successful Students’ Union Enterprises
Students’ Unions have a rich history here in the UK; the very first was set up in 1884 and from then on student unionism has gone from strength to strength. …
Graduate Recruitment in Banking
From swapping chequebooks for apps to the rise of insurgent banking brands, the banking industry is evolving. Here we take a look at what impact this has on graduate recruitment …
Utilising celebrity alumni
From politicians to Pulitzer winners, Olympic athletes to academics, successful alumni span many disciplines. But, besides having their name and bio on the website, how can you utilise your celebrity …
Creating community on campus
The first year of university can be overwhelming. Students find themselves away from home in a new location, without friends or any other established support network. When you add in …
Marketing Membership Organisations: Tackling the Challenges
Attracting new members, retaining current members and keeping them engaged is a perpetual challenge for membership organisations. Yet set against a backdrop of digital transformation and rising customer expectations, and …
Universities on Snapchat
Snapchat isn’t new, but the perception of this app has changed dramatically since its release in 2011. The app – which deletes sent content after 10 seconds – was initially …