From swapping chequebooks for apps to the rise of insurgent banking brands, the banking industry is evolving. Here we take a look at what impact this has on graduate recruitment …
Utilising celebrity alumni
From politicians to Pulitzer winners, Olympic athletes to academics, successful alumni span many disciplines. But, besides having their name and bio on the website, how can you utilise the shining …
Creating community on campus
The first year of university can be overwhelming. Students find themselves away from home in a new location, without friends or any other established support network. When you add in …
Marketing Membership Organisations: Tackling the Challenges
Attracting new members, retaining current members and keeping them engaged is a perpetual challenge for membership organisations. Yet set against a backdrop of digital transformation and rising customer expectations, and …
Universities on Snapchat
Snapchat isn’t new, but the perception of this app has changed dramatically since its release in 2011. The app – which deletes sent content after 10 seconds – was initially …
Killing it: Halloween marketing campaigns
Like baseball, Thanksgiving and pop tarts, Halloween has long been a big deal in the US. As soon as Pumpkin Spice Lattes are in stock, the US goes mad for …
Brilliant student blogging
Want to up your higher education content marketing game? University delivered student blogs are a good place to start. Just take a look at some of the benefits: Promote the …
Universities in the emerging economies
Everyone is familiar with the Times Higher Education World University rankings. Less famed, but equally as intriguing, is their work on universities in Emerging Economies. Times Higher Education has recently …
In the clear: Marketing for clearing
Over 64,300 students secured a spot at university through the clearing process last year. That was up 5% on the previous year and accounts for a total of 12% of …
The rise of the supplement industry
Reputed to be worth $50 billion globally, dietary supplements are one of the fastest growing areas in the consumer health market. We speak to industry professionals to find out what …