Loughborough University Open Day 2015

A student segmentation and strategic research project. Qualitative and quantitative research to develop and test an attitudinal / needs-based segmentation of the entire membership.

Implementation of the ‘tribes’ segmentation we developed have lead to huge gains in message targeting, service design, pastoral care, reduction in complaints and effectiveness of all other research.

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Printed copies of this case study are also available – please get in touch.