A quantitative and qualitative project which sized the market for part-time undergraduate courses at the University.

By rigorously screening the general population we sized and segmented the potential student market in the UK before carrying out qualitative research with the identified segments to aid the University in aligning its courses to their needs and to communicate with the potential audience more effectively.

The research recommendations led to a number of significant changes at the university, including changing the name of the department responsible for lifelong learning.