University Student China

– Top 50 global business school –

Qualitative research with prospective postgraduates in the UK and across Asia, as well as current business school students.

A range of methodologies are in use, including physical and online focus groups, telephone & web depth interviews and co-creative mini-groups.

The research is looking in detail at the school’s competitive position and branding, as well as the key motivating and decision-making factors relating to destination and course design.