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Utilising celebrity alumni

In Education by Tom Cannon

From politicians to Pulitzer winners, Olympic athletes to academics, successful alumni span many disciplines. But, besides having their name and bio on the website, how can you utilise your celebrity …

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Creating community on campus

In Education, GSLC by Tom Cannon

The first year of university can be overwhelming. Students find themselves away from home in a new location, without friends or any other established support network. When you add in …

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Brilliant student blogging

In Education, News by Tom Cannon

Want to up your higher education content marketing game? University-delivered student blogging is a good place to start. Just take a look at some of the benefits: Promote the student …

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The importance of the alumni network

In Education by Tom Cannon

Creating an engaged, supportive alumni network is crucial to an institution’s success. If communication stops once graduates leave an institution, their understanding of the university will become stale. Instead, they …