Food and drink is a fluid and dynamic category with constantly shifting trends and tastes. For this piece, we spoke with experts in the industry to get their take on …
Killing it: Halloween marketing campaigns
Like baseball, Thanksgiving and pop tarts, Halloween has long been a big deal in the US. As soon as Pumpkin Spice Lattes are in stock, the US goes mad for …
The rise of the supplement industry
Reputed to be worth $50 billion globally, dietary supplements are one of the fastest growing areas in the consumer health market. We speak to industry professionals to find out what …
Why brands need to understand youth
You know the adverts. All Abercrombie and Fitch models, impossibly sun kissed, smiling despite the economy, artfully covered in paint at a rave or prancing along a suspiciously Mediterranean-looking beach, …
Top Technology Trends for 2015
From self-driving cars and smart bras to your coffee machine talking to your alarm clock, we take a look at this year’s top tech trends… 1. Wearable Tech Let’s be honest, …
Millennial Brands: SuperGroup and Coca-Cola
The Millennial Brands series continues with a look at two more brands that are successfully engaging the youth audience – SuperGroup and Coca-Cola. Miss the first instalment? Read here. SuperGroup www.supergroup.co.uk …
Why is it so hard for millennials to buy a house?
Go to school, get a job, buy a house. It was a well-trodden path to your 30s, but the latest cohort of 20-somethings are skipping – or certainly putting off …
Microsoft / Nokia Deal Leaves Consumers Bored?
Predicting anything in the mobile tech business is a tricky game but nobody will have been shocked by today’s announcement that Microsoft are to buy Nokia’s handset business. It’s an …