From swapping chequebooks for apps to the rise of insurgent banking brands, the banking industry is evolving. Here we take a look at what impact this has on graduate recruitment …
Utilising celebrity alumni
From politicians to Pulitzer winners, Olympic athletes to academics, successful alumni span many disciplines. But, besides having their name and bio on the website, how can you utilise your celebrity …
Marketing Membership Organisations: Tackling the Challenges
Attracting new members, retaining current members and keeping them engaged is a perpetual challenge for membership organisations. Yet set against a backdrop of digital transformation and rising customer expectations, and …
Brilliant student blogging
Want to up your higher education content marketing game? University-delivered student blogging is a good place to start. Just take a look at some of the benefits: Promote the student …
In the clear: Marketing for clearing
Over 64,300 students secured a spot at university through the clearing process last year. That was up 5% on the previous year and accounts for a total of 12% of …
HE Viewpoints: What makes an international university?
The UK has dominated the latest rankings from Times Higher Education, which reveal the most international universities in the world. The UK has almost a third of the entries in …
The importance of the alumni network
Creating an engaged, supportive alumni network is crucial to an institution’s success. If communication stops once graduates leave an institution, their understanding of the university will become stale. Instead, they …
Unleashing LinkedIn for Education: An Interview with Charles Hardy
We speak to Charles Hardy, Education Engagement Lead at LinkedIn, about how the social network’s education platform is being used by students, business and the higher education sector. Facebook, Twitter …
Universities: Starting the conversation
Almost half of all English universities plan to increase admissions in the next few years, so getting the right recruitment strategy is vital. Before strategy is set in stone, the …
How are universities using social media?
Twitter et al may not seem like the natural habitat of an academic institution, but if universities want to appeal to undergraduates, it seems like they are going to have …