After the success of 2018’s inaugural Global Student Living Conference, we decided to do it all over again – this time in London. Hosted at BMA House, near to Euston …
Lessons from the Australian approach to university marketing
In this article, we take a look at some of the major differences between UK and Australian university marketing departments. From increased budgets and use of market research, to the …
Generation Z – how well do you know your new students?
We’re all aware of and well versed on Millennials. They’re one of the most widely talked about and researched generations. They are also on track to become the most educated …
To Leicester and back again: Reflections on the Global Student Living Conference 2018
Last week we were delighted to welcome leaders and practitioners concerned with student mental health and wellbeing to the University of Leicester for the Global Student Living Conference 2018. The …
Wellbeing Needs of Postgraduate Students
As you might have heard next month we’re hosting a higher education student mental health & wellbeing conference at the University of Leicester. As we have already taken a look at …
The next big food and drink trends
Food and drink is a fluid and dynamic category with constantly shifting trends and tastes. For this piece, we spoke with experts in the industry to get their take on …
5 Higher Education Marketing Predictions for 2018
Although the goals of higher education marketing, such as student recruitment and brand awareness, largely stay the same, the strategies used to achieve these goals change over time. Here we …
The impact of increased tuition fees on HE marketing
Since the introduction of tuition fees, costs gradually increased from a cap of £1,000 in 1998 to £3,375 in 2012. And then they suddenly skyrocketed to £9,000. We wanted to …
Creating and launching a new university course
Creating a new university course is much more challenging than it first seems. A good idea is not enough to take a concept through to completion; demand and merit must …
Building Successful Students’ Union Enterprises
Students’ Unions have a rich history here in the UK; the very first was set up in 1884 and from then on student unionism has gone from strength to strength. …