In this article, we take a look at some of the major differences between UK and Australian university marketing departments. From increased budgets and use of market research, to the …
6 free ways to boost Higher Education social media engagement
The digital era has totally transformed the way we communicate. Thanks to smartphones and near ubiquitous connection, we’re able to plug in anywhere and everywhere. And when it comes to …
The impact of increased tuition fees on HE marketing
Since the introduction of tuition fees, costs gradually increased from a cap of £1,000 in 1998 to £3,375 in 2012. And then they suddenly skyrocketed to £9,000. We wanted to …
Universities on Snapchat
Snapchat isn’t new, but the perception of this app has changed dramatically since its release in 2011. The app – which deletes sent content after 10 seconds – was initially …
Marketing challenges in the third sector
Digital transformation, negative press stories and an increasingly saturated market are three of the main marketing challenges currently experienced in the third sector. We speak to some leading third sector …
Students’ Unions using Instagram
Instagram is growing faster than Twitter, Facebook and Pinterest combined and, with the majority of its users of typical university age, it is little wonder it’s becoming a key part …
Unleashing LinkedIn for Education: An Interview with Charles Hardy
We speak to Charles Hardy, Education Engagement Lead at LinkedIn, about how the social network’s education platform is being used by students, business and the higher education sector. Facebook, Twitter …
How are universities using social media?
Twitter et al may not seem like the natural habitat of an academic institution, but if universities want to appeal to undergraduates, it seems like they are going to have …
Is Ello going to take off?
Social networking is now totally ubiquitous and dominates home, work and play. Ello, which launched in March 2014, is the latest addition to the social media world having obtained over …
Red Brick Talks: Socialbear
Socialbear: The Student Startup that brings Social Media into the Real World events.instabear.com – @instabearhq – @sollyakhtar – Facebook: instabearHQ Socialbear (previously Instabear) is a trailblazing social media and events startup that has recently celebrated …
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