View Red Brick’s brand tracker case study video now. Brand tracking helps businesses, charities and universities more effectively listen to their customers and consequentially make better decisions that support growth. …
To Leicester and back again: Reflections on the Global Student Living Conference 2018
Last week we were delighted to welcome leaders and practitioners concerned with student mental health and wellbeing to the University of Leicester for the Global Student Living Conference 2018. The …
Creating and launching a new university course
Creating a new university course is much more challenging than it first seems. A good idea is not enough to take a concept through to completion; demand and merit must …
Marketing challenges in the third sector
Digital transformation, negative press stories and an increasingly saturated market are three of the main marketing challenges currently experienced in the third sector. We speak to some leading third sector …
How to get media attention with data
Getting decent press coverage is a tricky business, but the results are worth it. From increasing brand awareness to direct sales, data shows that getting mentioned in the media is …
The importance of the alumni network
Creating an engaged, supportive alumni network is crucial to an institution’s success. If communication stops once graduates leave an institution, their understanding of the university will become stale. Instead, they …
Why brands need to understand youth
You know the adverts. All Abercrombie and Fitch models, impossibly sun kissed, smiling despite the economy, artfully covered in paint at a rave or prancing along a suspiciously Mediterranean-looking beach, …
What do universities gain from creating autonomous business schools?
We take a look at the history and role of university business schools and ask John Board, the Dean of Henley Business School and Mark Taylor, Dean of Warwick Business School …
Marketing Week Live 2014 – Insights and Oculus Rift
This year Red Brick Research attended Marketing Week Live 2014, and it was great to catch up with so many of our clients, suppliers and partners over the 2 days …