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Youth Marketing at Festivals

In Youth by Tom Cannon

Once fringe cultural events, music festivals are now a mainstay of mainstream British summertime. Like most growing movements, brands are keen to leverage the opportunity and get their products and …

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The importance of the alumni network

In Education by Tom Cannon

Creating an engaged, supportive alumni network is crucial to an institution’s success. If communication stops once graduates leave an institution, their understanding of the university will become stale. Instead, they …