There was a time that students would set up a student account with one of the big four banks and remain with them indefinitely out of convenience. Banks could be …
Generation Z – how well do you know your new students?
We’re all aware of and well versed on Millennials. They’re one of the most widely talked about and researched generations. They are also on track to become the most educated …
Youth Marketing at Festivals
Once fringe cultural events, music festivals are now a mainstay of mainstream British summertime. Like most growing movements, brands are keen to leverage the opportunity and get their products and …
Graduate Recruitment in Banking
From swapping chequebooks for apps to the rise of insurgent banking brands, the banking industry is evolving. Here we take a look at what impact this has on graduate recruitment …
Marketing Membership Organisations: Tackling the Challenges
Attracting new members, retaining current members and keeping them engaged is a perpetual challenge for membership organisations. Yet set against a backdrop of digital transformation and rising customer expectations, and …
Universities on Snapchat
Snapchat isn’t new, but the perception of this app has changed dramatically since its release in 2011. The app – which deletes sent content after 10 seconds – was initially …
Killing it: Halloween marketing campaigns
Like baseball, Thanksgiving and pop tarts, Halloween has long been a big deal in the US. As soon as Pumpkin Spice Lattes are in stock, the US goes mad for …
The rise of the supplement industry
Reputed to be worth $50 billion globally, dietary supplements are one of the fastest growing areas in the consumer health market. We speak to industry professionals to find out what …
The importance of the alumni network
Creating an engaged, supportive alumni network is crucial to an institution’s success. If communication stops once graduates leave an institution, their understanding of the university will become stale. Instead, they …
Why brands need to understand youth
You know the adverts. All Abercrombie and Fitch models, impossibly sun kissed, smiling despite the economy, artfully covered in paint at a rave or prancing along a suspiciously Mediterranean-looking beach, …
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