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Youth Marketing at Festivals

In Uncategorised by Tom Cannon

Once fringe cultural events, music festivals are now a mainstay of mainstream British summertime. Like most growing movements, brands are keen to leverage the opportunity and get their products and …

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Universities on Snapchat

In Education, Technology by Tom Cannon

Snapchat isn’t new, but the perception of this app has changed dramatically since its release in 2011. The app – which deletes sent content after 10 seconds – was initially …

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The importance of the alumni network

In Education by Tom Cannon

Creating an engaged, supportive alumni network is crucial to an institution’s success. If communication stops once graduates leave an institution, their understanding of the university will become stale. Instead, they …