From politicians to Pulitzer winners, Olympic athletes to academics, successful alumni span many disciplines. But, besides having their name and bio on the website, how can you utilise your celebrity …
Marketing Membership Organisations: Tackling the Challenges
Attracting new members, retaining current members and keeping them engaged is a perpetual challenge for membership organisations. Yet set against a backdrop of digital transformation and rising customer expectations, and …
Universities on Snapchat
Snapchat isn’t new, but the perception of this app has changed dramatically since its release in 2011. The app – which deletes sent content after 10 seconds – was initially …
Killing it: Halloween marketing campaigns
Like baseball, Thanksgiving and pop tarts, Halloween has long been a big deal in the US. As soon as Pumpkin Spice Lattes are in stock, the US goes mad for …
Brilliant student blogging
Want to up your higher education content marketing game? University-delivered student blogging is a good place to start. Just take a look at some of the benefits: Promote the student …
Marketing challenges in the third sector
Digital transformation, negative press stories and an increasingly saturated market are three of the main marketing challenges currently experienced in the third sector. We speak to some leading third sector …
How to get media attention with data
Getting decent press coverage is a tricky business, but the results are worth it. From increasing brand awareness to direct sales, data shows that getting mentioned in the media is …
Unleashing LinkedIn for Education: An Interview with Charles Hardy
We speak to Charles Hardy, Education Engagement Lead at LinkedIn, about how the social network’s education platform is being used by students, business and the higher education sector. Facebook, Twitter …
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