The Covid-19 pandemic, and the global response to it, has forced most sectors to change. While some industries have had to make minor tweaks, higher education has been through a …
What next? The key messages for new alumni
For the first time in history, philanthropic donations to UK universities has exceeded £1bn a year. Almost a third of that (£322m) came from alumni, which is much higher than …
Lessons from the Australian approach to university marketing
In this article, we take a look at some of the major differences between UK and Australian university marketing departments. From increased budgets and use of market research, to the …
Inside Red Brick: Improving your Student Union communications strategy
Our latest Inside Red Brick piece is by Research Manager Zoe Revell, drawing on her wealth of expertise with Student Unions to share some recommendations for enhancing your SU communications strategy. Student Unions are widely …
Generation Z – how well do you know your new students?
We’re all aware of and well versed on Millennials. They’re one of the most widely talked about and researched generations. They are also on track to become the most educated …
The next big food and drink trends
Food and drink is a fluid and dynamic category with constantly shifting trends and tastes. For this piece, we spoke with experts in the industry to get their take on …
A Buzzing Student Experience Zone!
Red Brick Research was delighted to host the Student Experience Zone at the Student Accommodation Conference 2017. During the event, we explored all things student experience with a range of exciting …
The impact of increased tuition fees on HE marketing
Since the introduction of tuition fees, costs gradually increased from a cap of £1,000 in 1998 to £3,375 in 2012. And then they suddenly skyrocketed to £9,000. We wanted to …
Youth Marketing at Festivals
Once fringe cultural events, music festivals are now a mainstay of mainstream British summertime. Like most growing movements, brands are keen to leverage the opportunity and get their products and …
Higher Education Marketing in the Republic of Ireland
World-renowned culture, a strong academic track record and a government with a higher education focus; it is little wonder the Republic of Ireland is fast becoming a popular higher education …
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