In this article, we take a look at some of the major differences between UK and Australian university marketing departments. From increased budgets and use of market research, to the …
The impact of increased tuition fees on HE marketing
Since the introduction of tuition fees, costs gradually increased from a cap of £1,000 in 1998 to £3,375 in 2012. And then they suddenly skyrocketed to £9,000. We wanted to …
Youth Marketing at Festivals
Once fringe cultural events, music festivals are now a mainstay of mainstream British summertime. Like most growing movements, brands are keen to leverage the opportunity and get their products and …
Marketing Membership Organisations: Tackling the Challenges
Attracting new members, retaining current members and keeping them engaged is a perpetual challenge for membership organisations. Yet set against a backdrop of digital transformation and rising customer expectations, and …
Killing it: Halloween marketing campaigns
Like baseball, Thanksgiving and pop tarts, Halloween has long been a big deal in the US. As soon as Pumpkin Spice Lattes are in stock, the US goes mad for …
What makes a Student Union great?
Students’ Unions lobby, debate and campaign on behalf of the students they represent. They also facilitate student activities, such as clubs, peer support and volunteering. Here in the UK, student …
Why brands need to understand youth
You know the adverts. All Abercrombie and Fitch models, impossibly sun kissed, smiling despite the economy, artfully covered in paint at a rave or prancing along a suspiciously Mediterranean-looking beach, …
What do universities gain from creating autonomous business schools?
We take a look at the history and role of university business schools and ask John Board, the Dean of Henley Business School and Mark Taylor, Dean of Warwick Business School …
Millennial Brands: SuperGroup and Coca-Cola
The Millennial Brands series continues with a look at two more brands that are successfully engaging the youth audience – SuperGroup and Coca-Cola. Miss the first instalment? Read here. SuperGroup www.supergroup.co.uk …
Brands that are succeeding in engaging with millennials
Millennial Brands: Vice and Red Bull Millennials are a hard bunch to please. If something doesn’t catch their eye immediately they’ll scroll on past it like there’s no tomorrow as …
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