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Youth Marketing at Festivals

In Youth by Tom Cannon

Once fringe cultural events, music festivals are now a mainstay of mainstream British summertime. Like most growing movements, brands are keen to leverage the opportunity and get their products and …

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What makes a Student Union great?

In Education by Tom Cannon

Students’ Unions lobby, debate and campaign on behalf of the students they represent. They also facilitate student activities, such as clubs, peer support and volunteering. Here in the UK, student …

Brands that are succeeding in engaging with millennials

In News by Tom Cannon

Millennial Brands: Vice and Red Bull Millennials are a hard bunch to please. If something doesn’t catch their eye immediately they’ll scroll on past it like there’s no tomorrow as …