A quantitative and qualitative project which sized the market for part-time undergraduate courses at the University. By rigorously screening the general population we sized and segmented the potential student market …
Product portfolio review for Geocel
Geocel are the global leader in professional grade caulks and sealants. After a number of acquisitions they needed to understand how best to rationalise their product line. We carried out …
Customer segmentation for the FTA
Customer segmentation and profiling study for the Freight Transport Association, with the specific objective of identifying member retention, member acquisition and service design strategies. The principle challenge in the project …
University of Sunderland stakeholders
Extensive qualitative research with prominent, hard-to-reach and ‘high value’ University stakeholders and business partners. 50 qualitative interviews conducted with individuals including high-profile MPs, former ministers, professional organisations and councillors. The …
National Student Housing Survey
The National Student Housing Survey (NSHS) is an annual survey of students in higher education, exploring all aspects of their accommodation experience. Since 2007 more than 60 universities and 21 …
Stakeholder Brand Reputation Tracker
Video case study For the last six years, Red Brick Research has run the stakeholder and brand reputation tracker for FTSE 250 company Unite Students. This project delivers board-level KPIs and …
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