A student segmentation and strategic research project. Qualitative and quantitative research to develop and test an attitudinal / needs-based segmentation of the entire membership. Implementation of the ‘tribes’ segmentation we …
International Business School competitive positioning
– Top 50 global business school – Qualitative research with prospective postgraduates in the UK and across Asia, as well as current business school students. A range of methodologies are …
Management School brand positioning
Video case study Learn why Lancaster University Management School (LUMS) engaged Red Brick Research to help the School discover, define and articulate its core purpose and brand values. Hear from: …
Lifelong Learning at University of Sheffield
A quantitative and qualitative project which sized the market for part-time undergraduate courses at the University. By rigorously screening the general population we sized and segmented the potential student market …
University of Sunderland stakeholders
Extensive qualitative research with prominent, hard-to-reach and ‘high value’ University stakeholders and business partners. 50 qualitative interviews conducted with individuals including high-profile MPs, former ministers, professional organisations and councillors. The …
National Student Housing Survey
The National Student Housing Survey (NSHS) is an annual survey of students in higher education, exploring all aspects of their accommodation experience. Since 2007 more than 60 universities and 21 …
Stakeholder Brand Reputation Tracker
Video case study For the last six years, Red Brick Research has run the stakeholder and brand reputation tracker for FTSE 250 company Unite Students. This project delivers board-level KPIs and …