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‘Tribes’ member segmentation

A student segmentation and strategic research project. Qualitative and quantitative research to develop and test an attitudinal / needs-based segmentation of the entire membership. Implementation of the ‘tribes’ segmentation we …

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Management School brand positioning

Video case study Learn why Lancaster University Management School (LUMS) engaged Red Brick Research to help the School discover, define and articulate its core purpose and brand values. Hear from: …

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Lifelong Learning at University of Sheffield

A quantitative and qualitative project which sized the market for part-time undergraduate courses at the University. By rigorously screening the general population we sized and segmented the potential student market …

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University of Sunderland stakeholders

Extensive qualitative research with prominent, hard-to-reach and ‘high value’ University stakeholders and business partners. 50 qualitative interviews conducted with individuals including high-profile MPs, former ministers, professional organisations and councillors. The …

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National Student Housing Survey

The National Student Housing Survey (NSHS) is an annual survey of students in higher education, exploring all aspects of their accommodation experience. Since 2007 more than 60 universities and 21 …

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Stakeholder Brand Reputation Tracker

Video case study For the last six years, Red Brick Research has run the stakeholder and brand reputation tracker for FTSE 250 company Unite Students. This project delivers board-level KPIs and …