Research | Red Brick Research https://www.redbrickresearch.com Fresh Research Perspectives Mon, 19 Jul 2021 13:32:28 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.5 Secret Stakeholders: how staff surveys drive your business forward https://www.redbrickresearch.com/2020/04/27/secret-stakeholders-staff-survey-drive-business-forward/?utm_source=rss&utm_medium=rss&utm_campaign=secret-stakeholders-staff-survey-drive-business-forward Mon, 27 Apr 2020 10:13:05 +0000 https://www.redbrickresearch.com/?p=14402 We’ve discussed the importance of brand tracking with external stakeholders, but there is another key demographic whose opinion is just as important when it comes to driving your business forward. ...

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]]> Rebrand time? Why you should talk to a researcher first… https://www.redbrickresearch.com/2020/03/23/rebrand-time-talk-researcher-first/?utm_source=rss&utm_medium=rss&utm_campaign=rebrand-time-talk-researcher-first Mon, 23 Mar 2020 10:20:22 +0000 https://www.redbrickresearch.com/?p=14387 Universities haven’t always paid close attention to their brand, instead relying on their reputation and metrics like grades to attract students. But as the higher education marketplace grows increasingly competitive, ...

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]]> The benefits of brand tracking https://www.redbrickresearch.com/2020/03/09/benefits-brand-tracking/?utm_source=rss&utm_medium=rss&utm_campaign=benefits-brand-tracking Mon, 09 Mar 2020 08:25:34 +0000 https://www.redbrickresearch.com/?p=14352 View Red Brick’s brand tracker case study video now. Brand tracking helps businesses, charities and universities more effectively listen to their customers and consequentially make better decisions that support growth. ...

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]]> Inside Red Brick: Are you ready for the evolution of market research in 2019? https://www.redbrickresearch.com/2019/01/29/inside-red-brick-market-research-2019/?utm_source=rss&utm_medium=rss&utm_campaign=inside-red-brick-market-research-2019 Tue, 29 Jan 2019 17:05:25 +0000 https://www.redbrickresearch.com/?p=14049 Inside Red Brick is back for the new year! This time, it’s Managing Director Tim Daplyn sharing his insight into what 2019 has in store for the market research sector, ...

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]]> Inside Red Brick: Making a success of segmentation https://www.redbrickresearch.com/2018/08/30/making-a-success-of-segmentation/?utm_source=rss&utm_medium=rss&utm_campaign=making-a-success-of-segmentation Thu, 30 Aug 2018 08:46:22 +0000 https://www.redbrickresearch.com/?p=13730 With over a decade’s experience in market research at Red Brick, we’ve accumulated a huge amount of expertise – and we want to share it here with you. First up is ...

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]]> The Marmite Test https://www.redbrickresearch.com/2013/09/02/the-marmite-test/?utm_source=rss&utm_medium=rss&utm_campaign=the-marmite-test Mon, 02 Sep 2013 12:35:19 +0000 http://www.redbrickresearch.co.uk/?p=382 We like to think of ourselves as a pretty pragmatic lot here at Red Brick Research. Of course we’re interested in statistical error, methodological validity and good sample design but ...

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